Case Study: Maisonette achieves a scalable 500‑brand, single‑checkout children's marketplace with Spree Commerce

Maisonette has revolutionized the childrenswear industry by creating a one-stop shopping solution for busy parents

Maisonette, launched in 2014 by Sylvana Ward‑Durrett and Luisana Mendoza de Roccia, is a curated online marketplace for children’s clothing, toys, furniture and décor that aggregates roughly 500 brands from 170 vendors into a single shopping destination. Operating in a highly fragmented $300B+ childrenswear market, the company needed a scalable e‑commerce and inventory‑management solution to support hundreds of brands, tens of thousands of customers, and multi‑vendor single‑checkout transactions without holding inventory.

To solve this, Maisonette built a heavily extended Spree Commerce (Ruby on Rails) platform with a custom CMS to blend editorial content and product listings, smooth UX, and integrations with vendor inventory systems. The result is a scalable, feature‑rich marketplace that supports 170 vendors/500 brands, enables single‑checkout across multiple stores, helped Maisonette surpass its 2017 revenue forecast by over 40%, and positioned the company as a leading authority in the children’s market.

Maisonette

Sylvana Ward Durrett

CEO and Co-Founder