Case Study: Hundred achieves personalized vitamin subscriptions with Spree Commerce

Hundred, a subscription service for personalized vitamin mixes powered by Spree Commerce raised $8M to expand to the US market

Hundred is a direct-to-consumer digital health company offering personalized vitamins and Nutrition Expert Consultation. As it expanded toward the US market after raising $8M, it needed a flexible e-commerce platform to support highly customized supplement subscriptions, including 75K+ unique combinations, quizzes, and an easy ordering experience.

Spree Commerce built the brand’s e-commerce experience on a bespoke Ruby on Rails stack, powering personalized recommendations, subscription options, gift codes, and product preview features like “View the label.” The result was a user-friendly platform that made complex customization simple, helping Hundred deliver a smoother customer experience while supporting its growth and personalized health model.

Hundred

Dario Galbiati Alborghetti

Founder and Chief Executive Officer