Case Study: Huckberry achieves $15M revenue and scalable, email-driven storytelling eCommerce with Spree Commerce

Huckberry redefines eCommerce for the outdoor adventurers with Spree, storytelling and data-driven marketing

Huckberry is a bootstrapped eCommerce brand founded in 2011 that blends retail, magazine-style storytelling and curated gear for urban outdoor enthusiasts. Facing the challenge of turning inspiration-driven content into consistent sales, the team needed highly convertible landing pages, a seamless mobile checkout and the flexibility to A/B test creative elements and email-driven campaigns.

They built a customizable, scalable stack using Spree Commerce with Ruby on Rails, React/Redux, Braintree and Heroku to power minimalist, story-led product pages and a simple checkout flow. The solution enabled rapid testing and iteration of imagery, copy and layout, supported their “email-driven retail” model, and helped Huckberry grow to roughly $15M in revenue within five years and attract millions of monthly pageviews.

Huckberry

Andy Forch

Co-Founder