Case Study: GoDaddy achieves scalable, easy-to-use multi-tenant eCommerce for small businesses with Spree Commerce

GoDaddy chose Spree for their multi-tenant eCommerce solution for small businesses

GoDaddy, the world’s largest cloud platform for small businesses with 17.5M+ customers and 76M+ domains, set out in 2013 to deliver the simplest e-commerce solution for non-technical small merchants. The challenge was to pick a mature, extensible platform that could be made multi-tenant, integrated with GoDaddy systems and partners, deployed in a PCI-compliant environment, and scaled to support many storefronts while keeping the experience easy for customers.

GoDaddy chose Spree Commerce, adapted it into a multi-tenant service, integrated it across their stack, and built a streamlined customer experience on top. The deployment supports tens of thousands of live storefronts and ~1.5M page views per day with average page response ~2.5s, server response ~300ms and >99.99% uptime—enabling non-technical small businesses to quickly build, manage and operate online stores.

GoDaddy