Case Study: Goby delivers premium direct-to-consumer oral care subscriptions with Spree Commerce

Goby boosts subscriber retention to 65% with Spree Commerce

Goby, a direct-to-consumer oral care startup, aimed to disrupt the market with a subscription-based electric toothbrush. Their challenge was to build an online store that could support their vertically integrated, digitally native brand and seamlessly manage a subscription model for brush head replacements. They chose to power their e-commerce platform with Spree Commerce.

By implementing Spree Commerce, Goby gained a robust platform to run their online store and subscription service. This solution enabled strong results, including a 65% one-year subscriber retention rate and a 10x increase in active subscribers over an 18-month period. The vendor's technology helped Goby efficiently manage direct sales and a recurring revenue model.

Goby