Case Study: FCP Euro achieves 50% traffic growth and 100x faster page loads with Spree Commerce

FCP Euro experienced 50% traffic growth after migrating to Spree

FCP Euro, a family-founded specialist in OE/OEM parts for European cars that moved online in 2001 and now exceeds $30M in annual sales, faced a cumbersome, inflexible e-commerce platform that limited rapid prototyping, integrations, and custom UX/backend work. To scale their extensive catalog and improve site performance they needed a modern, Rails-based solution.

By migrating to Spree Commerce on Ruby on Rails with a responsive JavaScript architecture and deep industry-data integrations, FCP Euro rebuilt fast, feature-rich product catalogs and backend workflows (including automatic shipping calculations). The redesign yielded page loads reportedly over 100x faster than competitors, drove 50% traffic growth in the first year, converted the business to 95% online sales, and helped scale revenue beyond $30M.

FCP Euro

Kathy Bauer

Founder