Case Study: Everlane achieves a $100M+ transparent, ethical fashion business with Spree Commerce

Everlane builds an honest $100M+ fashion manufacturing business with Spree powered eCommerce platform

Everlane is a direct-to-consumer fashion brand built on supply-chain transparency, ethical manufacturing, and timeless design. Their challenge was to create a simple, trustworthy online experience that communicated true product costs and factory practices while scaling a rapidly growing business.

They solved this by building their e-commerce stack in-house on the flexible Spree Commerce platform — a Rails backend with React-driven single-page apps deployed on Heroku, plus practices like branch deploys and parallel testing with Scientist. The result is a fast, streamlined site that reflects the brand’s values, supports social-driven acquisition, and helped Everlane grow into a $100M+ fashion business.

Everlane