Case Study: Craftsman achieves a revitalized online store for 1,200+ professional-grade tools with Spree Commerce

Craftsman, the American iconic tool brand, uses Spree Commerce for its online store with over 1,200 professional-grade tools

Craftsman, the iconic American tool brand, needed a flexible, scalable way to showcase its legacy and sell its extensive lineup of more than 1,200 professional-grade tools online. Its website, crafted with Spree Commerce, had to serve a wide range of customers while providing a fast, user-friendly shopping experience and full control over the store.

Spree Commerce implemented an open-source e-commerce platform for Craftsman’s online store, enabling features like a sticky product photo gallery, product reviews, and a “Find locally” option to help shoppers locate items nearby. The result was a reinvigorated brand presence with a modern, high-performing website powered by Spree Commerce, helping Craftsman present its full catalog and strengthen customer engagement.

Craftsman