Case Study: Blue Bottle Coffee achieves e-commerce growth with Spree Commerce

Blue Bottle Coffee - Customer Case study

Blue Bottle Coffee, founded in 2002, grew from a Bay Area coffee shop into a global brand, but its online store and e-commerce platform weren’t flexible enough to support its ambitions. In particular, Blue Bottle needed better subscription functionality for monthly coffee deliveries and a website that matched its premium in-store experience.

Blue Bottle Coffee chose Spree Commerce, an open-source e-commerce platform, to power its online business with flexible order and product management, responsive design, and system integrations. With Spree Commerce, Blue Bottle could offer pause/cancel/restart options for subscriptions and better connect its internal systems, helping transform web sales from just 10% of revenue into a scalable e-commerce channel that contributed to a $700 million online business.

Blue Bottle Coffee

David Bowman

CFO