Case Study: Blue Apron creates a flexible meal-kit eCommerce experience with Spree Commerce

Blue Apron streamlines eCommerce with Spree Commerce and a 50% onboarding start

Blue Apron, a pioneer in the meal-kit subscription service, required a highly flexible and customized e-commerce platform to support its core subscription business, online market, and wine delivery service. They chose to build their solution using Spree Commerce.

The solution implemented with Spree Commerce resulted in a strategically designed website and app that provides an outstanding user experience. The platform features an elegant, step-by-step onboarding process and supports various upselling options, allowing Blue Apron to offer a complete home-chef experience.

Blue Apron