Case Study: Away achieves seamless, scalable direct-to-consumer e-commerce with Spree Commerce

Away uses Spree Commerce for its $1.4B smart luggage brand

Away is a premium, direct-to-consumer travel brand founded by former Warby Parker executives Steph Korey and Jen Rubio. As the company grew quickly to a $1.4B valuation, it needed a flexible ecommerce platform to support a sleek, high-performing website that could deliver a seamless shopping experience while driving most of its sales online. Away uses Spree Commerce for its ecommerce site and customer experience.

Spree Commerce helped Away power a minimalist, scalable website with features like size and color filters, luggage personalization, and embedded Instagram content to match the brand’s digital-first strategy. With Spree Commerce, Away built the platform behind the business that generates more than 90% of total revenue, supporting rapid growth, $12M in first-year sales, and over 100,000 suitcases sold.

Away

Jen Rubio

Co-Founder