Case Study: 3form streamlines B2B product sample ordering with Spree Commerce

3form B2B product sample ordering enabled with a Spree Commerce cart and checkout with an ERP integration

3form, a Utah-based manufacturer of building materials, wanted to improve its product sample ordering process. Before working with Spree Commerce, customers had to use a web form and wait for manual follow-up from sales reps, creating bottlenecks and extra work.

Spree Commerce helped 3form add an embedded cart and checkout to its B2B catalog, with ERP integration and shared user accounts to automate sample ordering. The new flow lets customers order free samples in under three minutes, and the project was delivered in 12 weeks with streamlined fulfillment and a smoother user experience.

3form

Jon Shurtliff

VP of Information Technology.