Case Study: Tourneau achieves 57% increase in online holiday watch sales with Spredfast

Tourneau Boosts Online Holiday Watch Sales By 57% with Social Campaign

Tourneau, the luxury watch retailer, faced the challenge of driving online holiday sales and boosting brand engagement, awareness and social conversation across Tourneau.com, Twitter and Facebook during the 2013 holiday season.

Working with Spredfast (and digital partner Nervewire), Tourneau launched the #TourneauKnows 360-degree, omni-channel campaign—adding a web/mobile carousel, Q&A feature, fan-sourced content mosaic, video and social amplification plus Grand Central Station units. The campaign reached over 2 million people and delivered strong results: transactions up 57% year-over-year, average order value up 42%, page views up 156% and average time on site up 12%.

Tourneau

Scott McAlliste

SVP of Marketing and Digital Experience