Case Study: PGA TOUR Superstore achieves 40% increase in online conversions with Spredfast's Social Gift Guide

PGA Tour Superstore Boosts Online Conversion by 40% with Social Gift Guide

PGA TOUR Superstore aimed to boost holiday-season sales and social presence in 2013 by driving traffic and engagement around its Top 20 holiday golf gifts. The retailer’s goals were to highlight handpicked products, encourage social interaction via Facebook and Twitter, influence purchase decisions, and stay top-of-mind for gift shoppers.

They partnered with Spredfast to launch a socially‑powered Gift Guide with a real‑time voting widget, photo wall and sweepstakes entry for voters. The campaign produced a 40.4% increase in conversion among Gift Guide visitors, 21% longer time on site, nearly 5,000 product-page referrals and about 2 million potential social impressions.

PGA Tour Superstores

Matt Corey

Chief Marketing Officer