Case Study: MTV UK achieves 166 Million Tweets and a 22% viewing boost with Spredfast

Most Successful Social Media Campaign in MTV UK’s History Drives 166 Million Tweets and 22% Viewing Boost

MTV UK partnered with Spredfast to turn social followers into broadcast viewers and deepen online engagement by gamifying a live voting experience. The challenge was to create an interactive, real-time mechanic that would drive tune-in, grow digital followership and make viewers feel they could shape the contest as it unfolded.

They launched a hashtag-driven, on-air and online vote with a hosted show and real-time leaderboards powered by Spredfast. The campaign generated 166 million Tweets and a 22% viewing uplift, peaked at over 57,000 Tweets-per-minute, drove nearly 7 million site pageviews, increased average time on site to 6.5 minutes (50%+ growth) and saw 58% of content retweeted, massively boosting artist mentions and overall engagement.

MTV

Dan Patton

Vice President of Digital Media