Case Study: USTA (United States Tennis Association) achieves a 60% page‑view lift and drives retail sales by linking social to purchase with Spredfast

How USTA’s Social-Powered Retail Experience Drove Sales

USTA partnered with Spredfast to turn the US Open—a high-profile but brief two-week event—into a year-round retail opportunity. Facing an older-skewing fan base, they needed an authentic, millennial-friendly way to drive merchandise sales and build trust with a younger audience.

Spredfast Experiences let USTA curate and link user-generated social content to individual product pages in a shoppable gallery, track conversations around the event, and surface the most relevant posts. The campaign drove 1.1 million video views, a 60% increase in page views and 10x growth in click‑throughs, increasing engagement and enabling direct attribution of sales to social activity.

USTA

Brian Ryerson

Manager of Digital Strategy