Case Study: University of South Florida (USF) achieves doubled social following and amplified game-day fan engagement with Spredfast

How USF amped up fan base through social sponsorship

University of South Florida partnered with Spredfast to turn game-day excitement into a sponsorable, integrated social program for football and basketball. The goal was to deepen fan engagement both in-venue and online, create sellable sponsorship opportunities, drive ticket sales through exclusive social experiences, and reward participants.

Spredfast built a live social hub aggregating Twitter, Instagram, Facebook, Google Plus and Foursquare, paired with in-venue incentives like check-in contests, jumbotron shoutouts, live polls and weekly trivia tied to sponsors. The campaign drove strong results: 92% of hub content were original Tweets, #CoachTsBus saw 63% of content retweeted with a potential reach over 200,000, site engagement nearly doubled, and Twitter followings grew substantially (≈+1,000 for @CoachTaggart, ≈+2,000 for @USFAthletics, and +2,600+ for @USFFootball).

USF

Ayo Taylor-Dixon

Senior Associate Athletic Director