Case Study: TAB achieves 125% increase in social engagement with Spredfast Intelligence

How TAB Used Data to Boost Engagement by 125%

Tabcorp Holdings Limited (TAB), Australia’s leading gambling and betting operator, needed to stay top‑of‑mind during live sporting events by surfacing and publishing relevant social content faster than competitors, testing quickly to learn what resonated, and building an engaged following that interacts with the brand.

Using Spredfast’s Intelligence platform, TAB established a data‑driven daily workflow—morning planning, afternoon audience tracking, and primetime monitoring on big screens—to react in real time and amplify timely posts (e.g., an NFL playoff video that reached 323K views). The result: 76% of TAB’s most popular posts were published after adopting Intelligence, with engagement up dramatically (125% increase in favorites and 122% increase in retweets).

Tab