Case Study: Dairy Management, Inc. achieves 24M+ reach and deep consumer engagement with Spredfast

How Spredfast helped the dairy industry effectively tell its story

Dairy Management, Inc. (DMI), the farmer-funded marketing arm for the U.S. dairy community, needed to reach and engage consumers who get information from blogs, social networks, news and peers, all while presenting a consistent voice and building trust. Working with Edelman, DMI created an on-site creative newsroom to proactively join and shape conversations and sought real-time insights to keep content timely and relevant.

Using Spredfast Intelligence to surface trending topics and Spredfast Conversations to engage audiences, DMI launched the Dairy Good platform and the "Udder Truth" campaign, even partnering with The Onion after audience-affinity research. The activation reached over 24 million people, generated 43 million impressions, 1.1 million video views, about 1,000 social shares and amplification from 65 dairy partners, strengthening consumer connections and support for dairy.

Dairy Management Inc.

Mark Bieganski

VP of Digital