Case Study: Norton Healthcare achieves 716% engagement increase with Spredfast

How Norton Healthcare Boosted Engagement 716% in One Year

Norton Healthcare, one of Kentucky’s largest healthcare systems with more than 40 locations, faced the common challenge of connecting with patients on social media while navigating strict privacy regulations. Before working with Spredfast they relied mainly on in-house thought leadership, did little tracking, and had low average post engagement, so they needed better tools and a strategy to bring personality and measurable impact to their social presence.

By adopting Spredfast and beefing up content tracking (moving from two generic labels to 30+ granular labels) while using storytelling and targeted social announcements, Norton dramatically improved performance: average post engagement rose from 13 to 106 (about a 715% YOY increase), impressions grew +343% YOY, Twitter followers were up 17%, and campaign posts (e.g., a Pediatric ICU opening with a $2M donation) averaged 271 interactions—a 155% lift over their prior average.

Norton Healthcare

Christy Belden

Director of Digital Media