Case Study: National Instruments achieves global social scale and a 464% engagement lift with Spredfast

How National Instruments Built and Scaled a Global Social Media Presence

National Instruments, an engineering company with offices in 20 countries, faced a fragmented global social presence—57 uncoordinated accounts (only 10 accessible by corporate) that made it difficult to standardize voice, target local audiences, and scale a cohesive social strategy. Corporate wanted to align regional teams without taking unilateral control, while also understanding audience segments to tailor campaigns effectively.

Using Spredfast, National Instruments created a collaborative, global editorial calendar and unified planning interface to coordinate content, visualize upcoming posts, segment audiences by country, and streamline responses and escalations. The platform’s collaboration and reporting tools drove measurable gains: a 27% year-over-year increase in followers without paid acquisition, a 464% lift in engagement over six months, and a 50% reduction in time spent distributing content globally.

National Instruments

Brian Nunnery

Social Media Program Manager