Case Study: Medcom (Telemetro) achieves 10× social engagement during Panama elections with Spredfast

How Medcom gave people a voice in the Panama elections

Telemetro, a major Panamanian broadcaster and subsidiary of Medcom, faced a turning point in the 2014 elections as audiences moved heavily to social networks. The challenge was to generate engagement and social buzz, drive traffic and new viewers to Telemetro’s online and social channels, and create compelling, cross-platform experiences that connected on-air and online audiences in real time.

Working with Spredfast, Telemetro built a 360° social experience around a #voto2014 microsite and an on-air virtual set that displayed live maps, user photos, a mural mosaic, social counters and a spotlight for influential Tweets. The campaign drove strong results: 188,000 page visits on Election Day, 40,000 live users, 20,000 video views, over 33,000 social mentions, Twitter mentions up 1,000% and interactions up 2,600%, plus ~15,000 Facebook likes, 2,600 comments, 2,000 shares and an average gain of 1,600 followers (≈170% more than usual).

Medcom

Francisco Hernandez

Assistant Director of Digital Media