Case Study: KPMG triples microsite traffic and reaches 41.5M impressions with Spredfast

How KPMG triples site traffic and grows reach

KPMG launched the “Blue for Books” charitable program with spokesperson Phil Mickelson to raise awareness, drive engagement and encourage sales of a blue hat whose net proceeds fund books for children. The challenge was to create timely, relevant social conversations that boosted brand reach and led fans to purchase the hat in support of the charity.

KPMG created a dedicated @MickelsonHat Twitter account, a contest-driven microsite with a social photo wall, and used Promoted Trends and Promoted Tweets (hashtag #PhilsBlueHat) to amplify reach. The campaign drove a 16% overall engagement rate and 41.5 million impressions, produced a 47x spike in mentions on day one, tripled the account’s daily follow rate, sent 318% more traffic to the microsite, and saw top promoted creative reach 18% engagement—while hat sales funded books for children through First Book.

KPMG

Shawn Quill

Director of Sports Marketing & Sponsorships