Case Study: HSN achieves 320X social exposure growth and doubles Beauty Report timeslot with Spredfast

How HSN disrupts traditional purchase pathway

HSN teamed with Spredfast to put social media at the center of the customer experience, using HSN’s weekly Beauty Report as the testbed. The challenge was to create an omni-channel, customer-centric path to purchase that boosted awareness, engagement and repeat viewership by improving the second-screen experience and making it easier for customers to share feedback and influence others.

The solution wove live social activity and Spredfast visualizations into TV, HSN.com and mobile/tablet touchpoints—using CTAs, live tweeting, a dedicated web destination and cross-functional planning to spark conversation and drive participation. Results included 320× growth in impressions, a doubled time slot for the show, the #BeautyReport hashtag trending for 1.5 hours, 7.5× growth in mentions, and 17% of social stories plus 21% of Twitter community growth attributable to Spredfast visualizations—boosting awareness, loyalty and sales.

HSN

Maggie Hatfield

OVP Emerging Media Marketing