Case Study: Escapia achieves dramatic social engagement growth and streamlined global publishing with Spredfast

How HomeAway streamlined their global social media program

HomeAway, Inc., based in Austin, is the world’s leading online marketplace for vacation rentals with more than 640,000 paid listings across 168 countries. As it entered social media, HomeAway needed to manage a large-scale global program across 13+ brands and multiple networks, solving for coordinated content publishing, employee workflows, monitoring brand and industry mentions, and measuring effectiveness.

Starting in 2008 the team engaged on Facebook, Twitter, Flickr and YouTube and implemented Spredfast to centralize publishing, monitoring and measurement. The platform streamlined the management of 30+ daily posts and freed time for customer engagement, helping HomeAway expand its global social program and drive strong results: 56% growth in Facebook interactions, 1,200% growth in Twitter RTs/mentions/clicks, and 67% more property views from social channels year-over-year.

Escapia

Jennifer Stafford

Social Media Manager