Case Study: Hawaiian Airlines boosts audience growth 27% and cuts initial response time 60% with Spredfast

How Hawaiian Airlines is Both Human and Helpful on Social

Hawaiian Airlines, the carrier that represents the spirit of Hawaii, needed to deliver a locally authentic “Aloha” experience across high-emotion travel moments while coordinating social channels in multiple languages and regions. The social team faced challenges in maintaining consistent brand voice, improving response times, tracking conversation history, and proving social ROI for PR and consumer affairs.

By onboarding Spredfast and its international partners, Hawaiian centralized content management, used custom dashboards and monitoring to track engagement and relevant hashtags, and leveraged Care analytics to view conversation histories and KPIs. The result: +27% audience growth, a 60% faster initial response time, and 45% more requests handled, with improved team coordination and measurable social performance.

Hawaiian Airlines

Asiana Ponciano

Consumer Affairs Manager