Case Study: GMA News achieves record-breaking 21 million page views and boosted audience engagement with Spredfast

How GMA News breaks records with 21 million pageviews

GMA News partnered with Vizrt and Spredfast to transform its 2013 Philippine election coverage into an interactive online and on-air social experience. The challenge was to capture and amplify public conversation in real time, drive viewers between TV and digital channels, and lift engagement and traffic using a coordinated paid, owned, and earned media approach.

Using Spredfast’s social platform and Vizrt’s 3D real‑time graphics/virtual studio, GMA deployed live visualizations (Kandidato Buzz Index, Voting Experience Poll), integrated social publishing on air, and ran Facebook ads to boost participation. The campaign generated 839,000 posts, a social reach of 3.1 million, an 11.6% household rating on election day, 9.4 million page views on election day and over 21 million the following day, and ad-driven visitors spent 32% more time on site than organic visitors.

GMA News

Howie Severino

Vice President of Multimedia Journalism