Case Study: General Motors achieves rapid global social media adoption with Spredfast

How General Motors Found a Best-in-Breed Social Media Management Solution with Spredfas

General Motors’ Global Social Media Center of Expertise, which supports more than 800 users across seven regions and nine brands, set out to strengthen GM’s customer-first social presence by reevaluating its social media management tools. Faced with the need for a scalable, flexible solution that could handle listening, engagement and customer care across a complex global organization, the CoE led a disciplined, cross-functional sourcing effort to find the right platform.

After vetting 20+ vendors, GM selected Spredfast as the core platform, integrating Crimson Hexagon and Opal for advanced listening and cross-channel marketing. The team ran global pilots, coordinated IT to update legacy apps, and completed onboarding for 800+ users in under 30 days; ongoing audits and training drove an 80% active adoption rate and positioned GM to deliver a stronger, more strategic social experience worldwide.

General Motors

Carolin Probst-Iyer

Manager, Global Social Media Center of Expertise