Case Study: Four Seasons Hotels & Resorts achieves a 5% summer revenue increase and double-digit social growth with Spredfast

How Four Seasons increased revenue with a genius social promotion

Four Seasons Hotel New York, traditionally popular with business travelers, faced a summer slowdown and needed to boost bookings and revenue by attracting a new audience. They focused on families and promoting the hotel’s family-friendly amenities through a social promotion to drive awareness and bookings.

They ran a 12-week #MaxineTakesManhattan campaign featuring a traveling plush toy, integrating digital posts with on-site touches (photos at check‑in, pillow postcards, restaurant coloring pages) and targeted mom bloggers to amplify reach. The campaign drove weekend family bookings and delivered a 5% year‑over‑year increase in summer revenue, grew Facebook fans by 10% and Twitter followers by 19%, and expanded brand awareness among the new demographic.

Four Seasons Hotels & Resorts

Tiffani Cailor

Director of Public Relations