Case Study: Aramark achieves 167% increase in social engagement and 225% community growth with Spredfast

How Aramark grew its social community and engagement

Aramark, a Fortune 500 provider of food, facility and uniform services to hospitals, universities, stadiums and resorts, faced a fragmented social presence because it typically operated behind its customers’ public-facing brands. Hundreds of local employees were managing social media as a secondary duty, leaving accounts unmanaged or unable to engage consistently—creating risk, inefficiency and missed opportunities to drive consumer demand.

Aramark created a corporate social framework and adopted Spredfast as a unified platform to authenticate and centralize control of 600+ accounts, provide a content library and publishing calendar, enable real-time conversation monitoring, and deliver robust analytics. The result: ~80% of accounts authenticated, a 167% year‑over‑year increase in social engagement, a 225% growth in social community size in one year, and community managers better able to balance social duties with other responsibilities.

Aramark

Tom Carusona

Senior Director, Digital and Social Media