Case Study: Discovery Communications achieves 9x more Twitter conversation with Spredfast

Discovery Communications boosts Twitter conversation 9x with Spredfast

Discovery Communications, the world's leading nonfiction media company, faced the challenge of integrating authentic social content into live broadcasts to amplify social buzz and create real-time viewer experiences across 16 shows and specials. To achieve this, they partnered with the vendor Spredfast and its smart social software platform.

The solution implemented by Spredfast involved embedding its platform into the broadcast chain to deliver live on-air social integrations and activations. This resulted in a dramatic, measurable impact: a volume of Twitter conversation up to nine times greater. Specific results included Skywire Live generating over 1.25 million Tweets and Shark Week seeing a 63% year-over-year increase in Twitter activity.

Discovery Communications