Case Study: BBC News achieves a 50% increase in social referrals to its website with Spredfast

BBC News Sees 50% Increase in Social Referrals to Website

BBC News needed a faster, data-driven way to cover the UK's May 2015 general election—tracking trends, candidates and influencers in real time and integrating social conversation into its reporting to make coverage more engaging and drive traffic to its site.

Using Spredfast’s real-time social insights, BBC News built an Election Hub to track top terms and hashtags, monitor audience interactions and surface notable conversations for live coverage and breaking updates. The effort produced more engaging social content, driving a 50% increase in social referrals to bbc.co.uk/news and a 340% spike in Twitter impressions on the day the election was announced.

BBC News

Mark Frankel

Social Media Editor