Case Study: Vertical Impression improves OOH campaign planning and measurement with Spotzi

Vertical Impression - Customer Case Study

Vertical Impression, a leader in elevator and digital signage advertising, sought to improve its out-of-home (OOH) campaign planning and measurement. To target the right audiences and prove campaign ROI more effectively, they partnered with vendor Spotzi for its data-driven audience targeting and analytics tools.

By leveraging Spotzi's comprehensive audience data, AI targeting tool, and mobile traffic insights, Vertical Impression could strategically plan campaigns and select optimal screen locations. The partnership also enabled them to conduct detailed foot traffic attribution studies with Spotzi, providing concrete evidence of campaign ROI and facilitating ongoing optimization for their clients.

Vertical Impression