Case Study: a leading meal-kit company improves targeted direct-mail marketing with Spotzi

Targeted Direct-Mail Marketing with Spotzi

The customer, a leading meal-kit company, faced the challenge of making its expensive and time-consuming direct-mail coupon campaigns more efficient. The goal was to only target consumers most likely to use the coupons rather than marketing to every household. To address this, the company turned to the vendor, Spotzi, and utilized its Targeting dashboard.

Spotzi's solution enabled the marketing team to build an audience profile of their existing subscribers and use it to locate look-alike audiences at a household level across the country. This allowed the company to export a targeted list of addresses for a highly efficient direct-mail campaign. By using Spotzi, the leading meal-kit company saved valuable time and money, achieving a more cost-effective marketing strategy.