Case Study: Innogy achieves address-level audience targeting with Spotzi

Innogy - Customer Case Study

German energy company Innogy was looking for innovative ways to offer new products to its clients. To achieve highly targeted marketing, they partnered with vendor Spotzi to leverage their address-level data enrichment services.

Spotzi provided its address-level data, which included details such as demographics, income, and property types. This solution enabled Innogy to target customers with precision, even identifying those preparing to move to improve customer retention. By using Spotzi's dashboards and API for direct data integration into their own database, Innogy was able to effectively target suitable audiences for campaigns, such as for solar panels, while saving significant time and money in data exchange.

Innogy