Case Study: Holt Renfrew achieves a 400,000 visit surge with Spotzi foot traffic attribution

Foot Traffic Attribution for Holt Renfrew's DOOH Campaign

Holt Renfrew, a luxury retailer, sought to prove the real-world impact of a programmatic digital out-of-home (DOOH) campaign by measuring its ability to increase store visits and brand intent. They partnered with vendor Spotzi, which provided its Foot Traffic Attribution and measurement capabilities to address this challenge.

Spotzi's solution involved establishing a pre-campaign foot traffic baseline and then tracking incremental visits directly attributable to the DOOH ads. The results measured by Spotzi were astounding, showing a surge of 400,000 store visits and a 500% lift in brand intent, providing concrete validation of the campaign's success and powerful ROI.

Holt Renfrew