Case Study: FC Groningen grows its fanbase and secures new sponsors with Spotzi

Data Driven Marketing in Soccer

Dutch Premier Division soccer club FC Groningen wanted to increase the impact of its marketing efforts and secure new sponsorships through a data-driven approach. They partnered with vendor Spotzi and utilized its Profiling platform to better understand their fanbase and target new audiences.

Spotzi's solution involved using its custom mapping interface and dashboards to visualize and segment FC Groningen's existing fanbase. This data-driven strategy allowed the club to profile fans, target like-minded consumers, and provide potential sponsors with reliable audience insights. As a result of implementing Spotzi's platform, FC Groningen secured lucrative new sponsorships and significantly raised its brand profile in 2021.

FC Groningen