Case Study: SAPO sends over 60K visitors to advertisers with Spott

SAPO sends over 60K visitors to advertisers with Spott

SAPO, a major Portuguese media content provider, sought to add more bottom-of-the-funnel value for its advertiser, El Corte Inglès, by helping fans purchase products featured in its inspirational lifestyle content. The challenge was to move beyond just generating eyeballs and instead demonstrate value through measurable traffic to the advertiser's website. To achieve this, they turned to the vendor, Spott, and its interactive software.

Spott implemented its solution by enabling SAPO to add shoppable links directly to videos and images within their fashion and lifestyle articles. This allowed visitors to purchase featured products with a single click, which redirected them to the El Corte Inglès website with items already in their cart. The results were highly successful; Spott's solution helped send over 60,000 visitors to the advertiser's site, where they spent an average of three minutes and generated an extremely low bounce rate of just 19%.

SAPO