Case Study: American Eagle achieves stronger in‑store employee engagement and revenue growth with Spotlights by NextBee

American Eagle - Customer Case Study

American Eagle, a global lifestyle clothing and accessories retailer, partnered with Spotlights by NextBee to build a federated employee engagement program aimed at driving revenue from its retail footprint. The challenge was to boost frontline performance while giving store managers and regional leaders controlled, measurable oversight of incentives and goals.

Spotlights by NextBee implemented store-level gamification rules and performance goals, granted store managers admin ownership for their locations, and configured regional manager access to view aggregate and individual employee analytics. The solution increased manager accountability and visibility, enabled measurement of employee performance at scale, and supported revenue-driving behaviors across stores through data-backed incentives.

American Eagle