Case Study: VisitAberdeenshire improves tracking and project planning with Spotler CRM

VisitAberdeenshire - Customer Case Study

VisitAberdeenshire, the official tourist board for Aberdeen and Aberdeenshire, needed a new CRM system to support its ambitious strategy for tourism growth. Its old CRM had been outgrown and could no longer meet the organization's requirements for tracking and project management. After a search, they selected Spotler CRM for its customisation options and value for money.

Spotler implemented a tailored CRM solution, with the support team ensuring it met the tourist board’s specific needs. The result was widespread team adoption, a significantly improved overview of economic contributions, and much better management of long-term projects. The sales team now relies on Spotler CRM daily, as it has fundamentally changed how the entire organization works.

VisitAberdeenshire

Laurie Scott

Head of the Convention and Events Bureau