Case Study: Thorn Baker Group achieves 400% increase in leads with Spotler

Thorn Baker Group - Customer Case Study

Thorn Baker Group, a specialist recruiter in construction, industrial and facilities, was losing traction with its incumbent platform (Mailchimp) after strict legitimate‑interest rules meant it could no longer email roughly 80% of its database. As a national B2B business that needed to identify website visitors and their locations to route leads to regional teams, Thorn Baker turned to Spotler and its Marketing Automation solution together with the Gator Leads tool to solve these challenges.

Spotler integrated its marketing automation and Gator Leads with Thorn Baker’s CRM, providing hands‑on onboarding and location-aware lead identification so marketing could qualify and distribute leads to the right offices. The results were immediate: a 400% growth in send lists, more website leads in the first week than the previous quarter for one sales team, the ability to identify individual visitors (not just companies), and higher sales‑team engagement—with Spotler continuing to support further lifecycle automations.

Thorn Baker Group