Case Study: Larmer Brown achieves streamlined CRM-integrated marketing and contact-level tracking with Spotler

Providing an integrated marketing solution between Microsoft Dynamics CRM and Spotler

Larmer Brown, a bespoke learning-content developer since 1984, was sending large, manual email campaigns from Microsoft Dynamics CRM via Outlook and faced a real risk of being blacklisted by their email host. They had no visibility into opens or click-throughs and too much manual intervention. Already using SpotlerLeads to monitor website traffic, Larmer Brown selected Spotler for a single, integrated marketing automation solution that works with Microsoft Dynamics CRM.

Spotler integrated with Dynamics CRM and SpotlerMail to automate campaign sends, pull Dynamics segments into SpotlerMail in a few clicks, and combine SpotlerLeads data to surface and assign warm leads. The integration lets Larmer Brown track campaign performance down to contact level, alert telesales on registrations, reduce manual work, speed up enrollment processes and grow their prospect database — delivering clearer reporting, more qualified leads and a smoother marketing-to-sales handoff thanks to Spotler.

Larmer Brown