Case Study: Oxford Instruments achieves improved social analytics and streamlined posting with Spotler Engage

Oxford Instruments - Customer Case Study

Oxford Instruments needed clearer visibility and control over its social marketing — better analytics, scheduling and conversion tracking — so they adopted Spotler’s social platform, Spotler Engage. Marketing executive Montana Quinton highlights the analytics as the biggest benefit, enabling the team to filter by channel (for example LinkedIn) and plan posts around what works best.

Spotler implemented Spotler Engage features such as detailed campaign reporting and ROI scoring, a campaign calendar, autoposter, automatic UTM tagging/link shortening, reusable media, and a universal inbox. As a result, Oxford Instruments gained granular, campaign-level conversion data and a monetary ROI score for each conversion, improved scheduling and targeting, and saved time on manual tasks — enabling smarter social strategy and clearer measurement thanks to Spotler.

Oxford Instruments

Montana Quinton

Marketing Executive