Case Study: MaxiAxi boosts email sales by 14% with Spotler Activate

Next level customer service with personalised advice at MaxiAxi

MaxiAxi, a retailer of audiovisual equipment, sought to improve its customer service and sales by providing personalized product recommendations. Their initial Customer Data Platform (CDP) partner proved too complex and challenging to use. This led them to partner with vendor Spotler and implement the Spotler Activate CDP to achieve their personalization goals.

The solution implemented by Spotler used data-driven triggers and marketing automation to send highly personalized emails. These included browse and cart abandonment campaigns, cross-sell emails, and promotions for second-chance items. As a result of using Spotler Activate, MaxiAxi increased sales from opened emails by 14%, with over 24% of customers making a purchase after receiving a cart abandonment email.

MaxiAxi

Sven van Laar

General Manager