Case Study: Micazu (Dutch holiday‑home marketplace) achieves 17% higher website conversions with Spotler (marketing automation & eCommerce platform)

Micazu - Customer Case Study

Micazu, a Dutch holiday‑home marketplace, wanted to centralize customer data and take its personal customer approach further by personalizing journeys across channels. In 2019 Micazu implemented the Squeezely customer data platform to create 360° profiles and connect its marketing ecosystem, and integrated that data with marketing automation tools including Spotler to power personalized communications.

Using Squeezely as the data hub and Spotler to turn recommendation triggers into tailored emails and automated journeys, Micazu added on‑site product recommendations and cross‑channel personalization. The results were measurable: product recommendations lifted website conversion by +17%, about 25% of personalized email recipients returned to the site, and a quarter of those returnees went on to book a holiday — outcomes enabled by Spotler’s personalized email and automation workflows.

Micazu