Case Study: LV= achieves 295% higher conversions with Spotler Marketing Automation

LV= use customer behavioural data to drive up prospect conversion

LV=, one of the UK's largest insurers, faced the common challenge of acquiring new customers in a cost-effective manner. They needed to maximize their investment by converting more online insurance quotes into policy holders. To address this, they partnered with vendor Spotler to implement their marketing automation platform, aiming to create a more relevant and compelling customer experience.

Spotler's solution utilized powerful customer behavioral data and its unique cross-device tracking capability. This allowed LV= to identify anonymous website visitors, understand their journey, and send highly personalized, timely communications. By working with Spotler for over a decade to optimize these automated programs, LV= achieved a 295% increase in prospect conversions and a 76% increase in channel income over a 36-month period.

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