Case Study: Luke 1977 achieves doubled sales with Spotler's eCommerce solution

Luke 1977 - Customer Case Study

Luke 1977, a contemporary menswear brand, needed to transform its online experience after its previous cart-abandonment software slowed the site and left the marketing team without control or visibility over email and on-site recommendations. The brand engaged Spotler, implementing SpotlerMail and Spotler’s Customer Data Platform to deliver the personalised, easy-to-use marketing automation Aaron Field’s team required.

Spotler’s CDP and SpotlerMail enabled real-time product recommendations, behaviour-triggered cart-abandonment and re-engagement emails, and granular campaign reporting. Within weeks of implementation Luke 1977 reduced cart abandonment from 62% to 55%, increased purchases from cart-abandonment emails from 5% to 8% (a 60% lift), and grew sales attributed to onsite and email campaigns from 16% to 30%, while improving recovery, repeat purchases and overall revenue.

Luke 1977