Case Study: Kees Smit Tuinmeubelen boosts data-driven personalization with Spotler Activate

Kees Smit Tuinmeubelen - Customer Case Study

Kees Smit Tuinmeubelen, a family-run garden furniture retailer, faced challenges with a previous Customer Data Platform (CDP) that was a non-transparent "black box," leading to error-prone data and operational limitations. To better fulfill their customer promise and provide the best advice, they sought a transparent data infrastructure and partnered with vendor Spotler to implement its CDP, Spotler Activate.

Spotler implemented its open and transparent Spotler Activate CDP to centralize customer data from various sources, enabling real-time product recommendations and personalized marketing. This solution allowed Kees Smit to make data-driven decisions, resulting in a 300-500% increase in email conversion rates for targeted campaigns and a significantly improved customer experience reflected in a 9.4 service rating.

Kees Smit Tuinmeubelen

Jan Karel Ekkel

E-commerce Specialist