Case Study: Iconic Digital achieves 46% social marketing ROI with Spotler Engage (Spotler)

Iconic Digital - Customer Case Study

Iconic Digital, a full-service digital marketing agency, needed a reliable way to measure the ROI of social campaigns and track individuals engaging with their social channels to optimise messaging. They turned to Spotler, using Spotler Engage (alongside Spotler Mail+ and Spotler Leads) to gain the tracking and analytics needed to prove social performance.

Spotler combined social scheduling, click-through analytics and cookied behaviour tracking with automated email follow-ups to deliver behaviour-driven, timely campaigns across X and Facebook. The Spotler solution increased engagement and click-through rates, introduced additional behaviour-driven messaging and helped Iconic Digital achieve a 46% return on social marketing year-on-year.

Iconic Digital

Steve Pailthorpe

Chief Executve