Case Study: Fitness Superstore achieves 11x ROI from personalisation with Spotler

How Spotler helps the Fitness Superstore

Fitness Superstore, the UK’s largest specialist fitness equipment retailer, was juggling three separate personalisation tools for email, website recommendations, and abandonment campaigns. Seeking cost savings, simpler management, and a single point of contact, the marketing team led by Digital Marketing Manager Louise Simpson moved to Spotler’s all‑in‑one personalisation/eCommerce solution to consolidate their stack and cover all existing personalisation needs.

Spotler implemented a unified eCommerce solution combining email and website personalisation, behavioural targeting, a machine‑learning recommendation engine, A/B testing and custom upsell work. As a result, Fitness Superstore saw clear measurable impact: an 11x return on investment within three months and the ability to identify ~30% of website visitors as known contacts (even when not logged in), which expanded abandonment and browse campaign reach, simplified management, cut costs, and improved average order value and recommendation performance.

Fitness Superstore